It’s boom time for Dhoom sequel

By Newindpress.com
Friday November 24 2006 10:45 IST

BHUBANESWAR: For Bollywood, this is the season of the sequels. First Krishh, then Phir Hera Pheri and now Dhoom: 2.

While Krishh was a run-away hit and Phir Hera Pheri fared pretty decently, Dhoom:2 is creating a record of sorts in the State even before its release on Friday.

The film is simultaneously being released in 22 theatres across 18 towns of the State. To be precise, the film will be screened at least 55 times a day for the next one week. No film has been accorded that status in the history of Orissa, trade pundits said.

In fact, the film under Yash Raj banner is being released on such a massive scale both in India and overseas with over 1,200 prints. Orissa is getting about 13 prints, setting a benchmark so far as movie release is concerned in the State.

The reasons are not far to seek. An ensemble star cast and pre-release hype have ensured that tickets fly off the counters. Hrithik Roshan, Aishwarya Rai, Abhishek Bachchan, Bipasa Basu, sleek action sequences and an uber-cool look of the movie have the ‘Gen Y’ lapping it up.

In Capital City, where the flick is being released in three theatres, hall owners have sought police deployment while disbursing tickets in advance.

‘We have got requests from college students in huge numbers. In fact, from a single college, we received requisition for at least 300 tickets,’ said a cinema hall manager. In some centres like Berhampur, tickets have been sold out for the next three days.

The hype notwithstanding, hall owners and the distributor are keeping their fingers crossed. ‘It is a huge risk for us. This year, films such as Krishh and Fanaa matched the expectations of the Box Office. We hope this one does too,’ said Gyanchand Nahar, the distributor of Dhoom: 2 for Orissa.

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